In order to strengthen Maxxsonics’s market share in Latin America, Alden Stiefel, CEO of Maxxsonics USA, has appointed a new director to drive the market development. Luis M. Larralde has been named as Latin America sales director, effectively immediately.
“Mr. Larralde brings 20 years of experience in the Latin America markets and understands the culture of business and the tech of the audio game better than anyone I’ve met,” said Stiefel. “We are anxious to have Luis on the phone and on the road, meeting Maxxsonics’ longtime customers while establishing relationships with new partners and countries.”
In his new role, Larralde brings two decades of experience in consumer electronics where he headed the international sales efforts.
“I am very excited about joining Maxxsonics, a well-established leader in the 12-volt industry with four excellent highly respected product lines under the Hifonics, MB Quart, Crunch and Autotek brands,” said Larralde.