Mitul Chandrani, formerly director of marketing for Mission Critical Electronics (MCE), is now the vice president of marketing at that company.
In his new role, Chandrani is going to oversee marketing for all of MCE’s subsidiary brands. He will be responsible for defining and executing marketing strategy for Mission Critical Electronics by providing direction for brand level marketing strategies. He and his team will streamline and standardize the company’s marketing activities across the MCE portfolio of brands to ensure that it remains true to its brands but within a consistent MCE style. In addition, Chandrani and his team will ensure that people, culture, processes and systems all support MCE’s global strategy and performance expectations.
Mission Critical is the parent company of Xantrex, which Chandrani first joined in 2007.