Mighway officially launched its Dealer Partner Program at the RVDA Expo in Las Vegas last week, offering dealers tools on how to use Mighway’s peer-to-peer platform to sell more vehicles, accessories and add-ons.
Mighway’s new Dealer Partner Program offers dealers access to free sales training packs and collateral that will support their sales teams’ knowledge and approach to utilizing Mighway’s platform to enhance and close more sales opportunities, according to Mighway.
“A strong theme throughout the RVDA presentations was how dealers need to take a different approach if they want to increase sales to Millennials,” said CEO Dave Simmons. “Many dealers echoed this by sharing with us how challenging it was to grow this price-conscious consumer segment. We launched this program to help these dealers see the opportunity that Mighway –whose largest customer base is the age group 25-34 – poses to reaching and converting these customers. Millennials embrace and trust the sharing economy, so smart dealers recognize the need to adapt, and Mighway aims to make it easier by supporting dealers with this sales-boosting program.”
According to Mighway, by leveraging the Mighway Dealer Partner Program, dealers can access the information and support to demonstrate to both existing and prospective customers that they can:
- Offset ownership costs, enhancing affordability of their first RV, or of a larger or newer model;
- Offset the cost of building out their dream RV with additional accessories;
- Try the RV lifestyle before they buy by renting short term; and
- Offer these owners secure weekly payment, driver vetting, full insurance and helpful tool kits for renting to ease them into the process.
“This Dealer partnership approach is the perfect example of how the RV industry can move forward with a mindset of cooperation, where all segments can benefit,” said Simmons. “We value our unique position within TH2 as an intrinsic part of the RV industry. It’s in our interest to support the growth of the entire RV family, starting with dealers and future owners.”