The North American Trailer Dealers Association (NATDA) will discuss how to use digital advertising to a business’s advantage during the “How to Use Digital Advertising as a Growth Lever for Your Dealership” webinar at 2 p.m. EST on May 24.
Anna Hutson, founder and CEO of Portland-based digital marketing firm Avenue, will explain how to evaluate competitor and local landscape, overall user experience, and website content as it pertains to paid media campaigns and a strategic presence across paid media networks.
Hutson also will discuss:
- Producing a prioritized paid media plan to maximize visibility and creating an optimized paid media mix to drive lead growth
- Competitive benchmarking to understand advertising channels and assessing current competitor practices
- Creating primary elements of a paid media plan based on research benchmarking, including campaign structure, keywords, ad messaging, targeting criteria, landing page recommendations and more
To register for “How to Use Digital Advertising as a Growth Lever of Your Dealership,” visit this site.