Surveyor, a division of Forest River Inc., released a marketing video meant to highlight the company’s focus on quality construction, innovative features, and dedication to keeping dealer personnel and consumers informed.
“The lightweight travel trailer market is saturated with a lot of similar product—similar in looks, features, and marketing,” says Ben Holdread – Regional Sales Manager. “As consumers ourselves, we’re passionate about helping customers understand the features and benefits of our product and the importance behind them. This is the driving force behind our product video series and new marketing campaign. Our team is focused – not only on getting this information in the hands of our dealer sales personnel and future customers, but in a way that’s fresh, exciting and most importantly informative.”
With this new marketing initiative, the Surveyor sales team is demonstrating their commitment to communicate with dealers and consumers, listen to feedback and ideas, and develop a unique product that aims to excite and attract buyers of all demographics.
The video was produced in partnership with Vala Media, a creative and digital marketing agency located in Elkhart, Ind.