CrossRoads RV has named Nate Nickell as vice president of sales effective immediately.
As part of a larger Thor Industries’ leadership reorganization to increase subsidiaries’ commitment to dealer partner support, Nickell will lead the sales efforts for all CrossRoads and Redwood product lines.
“This group is laser focused on building the best, feature packed, high quality products available on the market today,” said Nickell. “Our lean product offering allows us to adapt and continually enhance our products in an ever-changing marketplace.”
Nickell joined Thor Industries in 1999 and has risen through the Keystone and CrossRoads’ organizations, most recently serving as the general manger for the Sunset Trail, Cruiser, and Redwood brands.
Matt Zimmerman, Thor Industries’ RV group manager, said Nickell is the obvious selection for the job.
“Nate is a natural relationship focused leader, and relationships are the core of what separates CrossRoads RV from other manufacturers,” said Zimmerman. “His ability to work hand-in-hand with our partners to provide ultimate value and support, makes him the ideal person for this role.”