NTP-STAG has added OXX Inc., to its kitchen appliances category. Dedicated to manufacturing tough and rugged appliances, OXX builds heavy-duty products for people who live, work, and play in some of the world’s harshest environments.
Located in Grand Rapids, Mich., OXX was founded by Jim Doan, previously a lead designer at one of the largest home appliance makers. Doan launched OXX in 2012 with the intention of targeting a previously neglected audience—those who require more durable and portable appliances. Three years later, after rigorous design and testing, the company released its flagship product and first offering in its Beyond Rugged line, the COFFEEBOXX.
The COFFEEBOXX is an ultra-tough coffeemaker, field-tested to perform well beyond industry standards. Ideally suited for rough work environments, like construction zones and military bases, the COFFEEBOXX also can be used at any tailgate, campsite, RV, or boat.
The COFFEEBOXX features a UV-resistant shell and stainless-steel construction, allowing it to withstand any ding, dent, bump, or bruise. It’s dust-proof and water-tight, rust-resistant and can stand up to a 1,500-pound load with ease. With a rubber carrying handle, fold-up drip tray, three-foot retractable power cord, and 12-pound weight (when empty), the unit is compact and portable.
The 2.5-liter water tank can service up to 10, 8-ounce servings before needing a refill, and the brewing compartment features a removable drip tray, accommodating up to an 8-inch tall cup. The COFFEEBOXX is single-serve, fitting any brand K-cup compatible pod. It heats the water to 190 degrees in less than 30 seconds, allowing for a brew time of 75 seconds.
“Quite simply, OXX is a natural fit within the RV aftermarket, and we’re very pleased to now make this product available to RV dealers and their customers,” said Thomas Probst, category manager at NTP-STAG. “Whether on the shelf, situated in a well-positioned merchandising display, or in a service waiting area using the OXX and sampling the coffee, OXX’s ingenious design, packaging, and displays will be a big draw at dealerships.”
