A lineup of subject matter experts has been selected to lead the 2019 NTP-STAG Professional Retail Organization (PRO) business development seminar series. PRO provides NTP-STAG customers with live and web-based continuing education courses that focus on in-store and online retail operation proficiency.
The courses are free with content ranging from store readiness and customer relationship management to e-commerce and salesmanship. Each course builds a learner’s confidence with the subject matter and provides tactical, “put-it-to-work-today” recommendations that can improve retail operations and profitability. They are appropriate for all levels of experience and those enrolled have the chance to earn a scholarship to attend RV University during the NTP-STAG Expo.
“We launched the PRO education series 8 years ago and now have over 96 courses archived online. They can be accessed 24-7 making it easy for students to take classes when it is convenient for them,” said John Spaulding, director of communications and events at NTP-STAG. “We believe programs like PRO help build awareness about the importance retail operations play in customer acquisition and retention as well as the value it brings to organizational sales and profitability.”
The 2019 curriculum builds on PRO’s tradition of delivering quality content from quality speakers.
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate audiences. In 2017, Forbes named Sheridan 1 of 20 “Speakers You Don’t Want to Miss.” Sheridan will be talking about content marketing strategies and how they can generate traffic, leads, and sales. In today’s marketplace, what we say, how we say it, and where it is seen or heard can have a dramatic impact on business. Sheridan’s presentation will help attendees better understand that dynamic and be more thoughtful about content strategies.
Gabrielle Bosche is the leading expert in generational diversity and millennial engagement. She is regularly called on for her insight from print, radio and television outlets. Gabrielle conducts research on millennial retention and brand loyalty and has led research efforts in partnership with organizations such as The Catholic University of America and Burk International. A millennial herself, Gabrielle specializes in demystifying the millennial generation and motivating them to do and be more. Her PRO seminars will focus on hiring and retaining employees and managing in a multi-generational office environment. Finding good people and creating a business culture that is rewarding for individuals and profitable for the company is Gabrielle’s focus.
Valerie Ziebron has worked with hundreds of clients – big and small to increase not only CSI and profitability but also job enjoyment. She firmly believes that “Work that’s fun gets done!” She has delivered thousands of presentations around the world for dealers and their OEM partners. Her clients have included Yamaha, Chrysler, GM, Eastman Kodak and many others. Valerie makes a special study of what a dealership can do to “flip the switch from Reactive to Proactive” and how a proactive stance in customer service can influence loyalty and improve the lifetime value of a customer. With retail and service providing the most touch points for customer engagement in a dealership, Valerie’s presentation is sure to have a lasting impression with attendees.
