Winnebago Industries said more kids and communities will build meaningful connections to nature through the Winnebago Industries Foundation’s partnership support to “Thrive Outside,” an Outdoor Foundation collective impact initiative.
During the month of October, Winnebago Industries said it will celebrate outdoor equity partners and inspire employees, family, and friends to do good deeds and go outdoors during its “GO for Good Challenge.”
“Thrive Outside is designed to create healthy individuals, communities and economies by making the outdoors a habit,” said Stephanie Maez, Outdoor Foundation managing director. “Centering community leadership and voice, Thrive Outside communities ensure that all people feel a connection with nature and realize the health and mental health benefits the outdoors provide.”
Launched in 2019, Thrive Outside provides multi-year, capacity-building grants to diverse communities to create or strengthen partnerships between existing local organizations such as schools, Boys and Girls Clubs, YMCAs and nonprofit conservation and outdoor organizations that engage kids and families in repeat and reinforcing positive outdoor experiences. Atlanta, San Diego, Oklahoma City and Grand Rapids, Mich. are the first Thrive Outside communities, with an additional four communities activating in 2021.
“Winnebago Industries and the Winnebago Industries Foundation strive to connect people with transformative outdoor experiences. We also are strong believers in the power of people working together to strengthen the communities they call home,” said Michael Happe, Winnebago Industries President and CEO. “As our team members kick off a month of giving and outdoor wellness, we are thrilled to announce this partnership with the Outdoor Foundation, outdoor industry colleagues and communities across the country.”
To participate in the WGO for Good Challenge, Winnebago said individuals can do a good deed, engage in an outdoor adventure, and inspire their friends and family on social media with the #GOforGood hashtag.