Go RVing announced its 2022 Dealer Tie-In Program that is now available for RV dealers, state dealer associations and their affiliated ad agencies to leverage the power of the national “Go On a Real Vacation” advertising and promotion campaign at the local level.
“Focused on family adventure, couples and the benefits of outdoor travel, Go RVing’s new multimedia marketing communications campaign continues to emphasize the flexibility and affordability of RV travel for today’s consumers,” said Go RVing, the official marketing arm of the industry. “This optional program is an ideal way to bring the Go RVing national campaign into your own advertising and promotion, while providing access to new leads generated by the Go RVing web site.”
Highlights of the Dealer Tie-In Program include:
Go RVing Leads Program
24 hours a day, 7 days a week access to consumer leads generated through the Go RVing website.
Marketing Tools
Dealers can download royalty-free photos, visuals, artwork for dealer websites, industry statistics and analytics, and other marketing materials.
Access to Commercials and Stock Hi-Definition Video Downloads
Target a market with customizable versions of the current Go RVing national TV commercials or create your own using the latest stock footage which is available for purchase as downloads. More images and stock footage will be available as we go through 2022, Go RVing said.
As part of the package dealers will also receive updated Go RVing promotional materials for display at their dealership, retail shows and other special events. The cost to sign up is $250.
Click here to sign up, or for questions, email Chuck Boyd at cboyd@rvda.org or call him at (703) 591-7130 x113 or on the RVDA member service hotline (888) 687-7832.