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PleasureLand RV Acquires Coulee Region RV in an Upper Midwest Deal

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PleasureLand RV Center has announced the acquisition of Coulee Region RV of West Salem, Wisconsin as its newest location to the PleasureLand RV family of dealerships.

“Coulee Region RV, founded in 1990, has always had a great reputation for taking care of their customers” said Dan Pearson, president of PleasureLand RV. “They’re a really good fit to our family of stores and we look forward to their staff joining our great team of people.”

This location will carry the full line of Grand Design, Crossroads and Winnebago motorized RV’s. In addition to a complete RV repair facility and RV parts and accessory store, this location features a NAPA Auto Parts store as well. RV rental vacations will be available at this location. The deal is expected to close June 1st.

PleasureLand RV Center, Inc. is family owned and operated with headquarters in St. Cloud, Minnesota. Founded in 1971, it operates RV dealerships in St. Cloud, Ramsey, Brainerd, and Long Prairie, Minnesota, and Sioux Falls, South Dakota. It also operates a Truck Center in St. Cloud and an RV Surplus Store in Brainerd.

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