Priority One Financial Services announced it now provides customers the ability to prequalify for financing with no impact to their credit score.
Using prequalification, Priority One finance managers can view credit reports from leading bureaus and discuss payment options that may be available to customers based on current lender programs. The service is complimentary to Priority One dealer partners and comes with no obligation to the customer and no impact to their credit score.
“Prequalification gives niche dealers a competitive advantage over big box retailers,” said Nicole Armstrong, vice president, Priority One. “Customers want questions answered right away — often before they even step foot in the showroom. Using prequalification, a dealer can connect a customer with Priority One early in the buying process so that by the time they walk into the showroom, they have an idea of what they might be able to afford.”
Dealers can refer a customer to prequalify with Priority One by directing them to the homepage of their Finance Resource Center, through an in-store kiosk or via text message with Kenect. When a customer completes the prequalification form, a Priority One team member will call to discuss their needs and begin the prequalification process.
Currently in beta testing with select dealers, prequalification services will be available for all Priority One dealer partners at the end of July. For more information, visit p1fs.com/prequalify.