Two professionals from Constellation Dealership Group will host a workshop on reaching the next generation of buyers in the digital marketing track at the 2021 RV Dealers Convention/Expo, slated Nov. 8 – 12 at Paris Las Vegas.
Sara McGuire is content marketing manager and Kseniya Savelyeva is chief marketing officer with Constellation.
“To Infinity and Beyond: Marketing to the Next Generation of RV Buyers” takes place Thursday, Nov. 11, from 9 to 10:00 a.m. PT. This workshop will show attendees how to market to a new generation that has its own ideas about how things should work.
The learning objectives for this session include:
- What Millennials and Gen Z consumers care about when shopping for RVs.
- Practical, manageable tips for maintaining a strong online presence.
- How to translate traditional customer service into modern communication loops.
Savelyeva
The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada and the Mike Molino RV Learning Center.
Companies interested in partnership, sponsorship, exhibiting and Vendor Training +Plus can contact Julie Newhouse at jnewhouse@rvda.org.
Visit www.rvda.org/convention for regular updates as the convention approaches. Get convention updates on LinkedIn, Twitter and Facebook by following #RVDAConEx.