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Reaching New Customers is Topic of RVDA Con/Expo Workshop

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Two professionals from Constellation Dealership Group will host a workshop on reaching the next generation of buyers in the digital marketing track at the 2021 RV Dealers Convention/Expo, slated Nov. 8 – 12 at Paris Las Vegas.

McGuire

Sara McGuire is content marketing manager and Kseniya Savelyeva is chief marketing officer with Constellation.

“To Infinity and Beyond: Marketing to the Next Generation of RV Buyers” takes place Thursday, Nov. 11, from 9 to 10:00 a.m. PT. This workshop will show attendees how to market to a new generation that has its own ideas about how things should work.

The learning objectives for this session include:

The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada and the Mike Molino RV Learning Center.

Companies interested in partnership, sponsorship, exhibiting and Vendor Training +Plus can contact Julie Newhouse at jnewhouse@rvda.org.

Visit www.rvda.org/convention for regular updates as the convention approaches. Get convention updates on LinkedIn, Twitter and Facebook by following #RVDAConEx.

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