Cincinnati-based Yogi Bear’s Jellystone Park Camp-Resorts franchises reports that same-park reservations are up 11 percent over 2019, despite many campgrounds not fully operating until June. Families visiting a Jellystone Park for the first time, as well as investments owners are making in their campgrounds, are driving much of the record growth, the company said.
Jellystone Park is one of North America’s largest family camping, glamping and entertainment chains, with more than 75 franchised locations in North America. This year’s reservations increase, which includes bookings through fall, follows 12 years of continuous system sales growth, it said.
“The floodgates opened once states began reopening, and we are preparing for what we expect will be a record fall, as many parks are reporting weekend reservations up double-digits or more over last year,” said Rob Schutter, chief executive of franchisor Leisure Systems Inc. “Likewise, we’re seeing a big uptick in franchise inquiries, especially from real estate investors and developers.”
Schutter noted there has been an influx of first time Jellystone Park campers. Along with the increase in bookings, merchandise and activities sales are up substantially.
“Families are sticking closer to home, and they’re staying on-site more because they feel safe there,” he said. “The dollars they would have spent on more expensive trips and off-site activities are being used to pay for souvenirs, toys, supplies and equipment rentals, such as golf carts.”
Jellystone Park’s overall 2020 performance also is benefiting from the addition of three new parks, as well as franchisees investing in major expansions and other enhancements.