ReFresh RV, an Omaha, Nebraska, company with a proprietary solution to revitalize and protect RV exteriors, announced it will introduce a dealer-direct program this month.
According to Jason Grimm, ReFresh RV president and co-founder, the timing is ideal as dealers look for more ways to boost income when trade-ins and new RV sales are not as plentiful as they once were.
Until now, ReFresh was available only through company employees and subcontractors, limiting the number of customers the company could accommodate. “As word spread,” Grimm said, “we were getting calls from RV owners across the country and from dealers asking if we could train their techs to do it for themselves.”
Under the new Dealership Participation Program, the ReFresh team will work on location with dealer service personnel, providing three to four training days. In addition, the program includes detailed written procedures to cover every aspect of the process, ongoing tech support and enough cleaners, restorers, protective coating and tools to complete eight average-size RVs.
“We can turn a dull, highly oxidized trailer or motorhome into a new or better-than-new looking RV with no buffing and little labor,” Grimm explained. “Our transformative solution restores color and cleans stubborn marks and old caulking without buffing. Plus, we will offer a three- or five-year warranty.”
Grimm’s 30-year background in the automotive detailing business led him to start the company and collaborate with a lifelong friend, a “genius in chemistry,” to develop a nano ceramic-fortified clear coat that resists scratching and stains, keeping the exterior looking factory new.
Once trained, Grimm estimates, a service tech can complete a restoration in five to eight hours, depending on the size of the RV, with a profit of about $1,200 to $1,300 per unit after the cost of labor and material, with the dealership recouping their investment in just a handful of jobs.
The company will also support dealers with a marketing program for the RV aftermarket and through print marketing materials and referrals.
“RV owners definitely have pride in ownership,” said Grimm. “With ReFresh RV, dealers can help deliver that new RV look while making a handsome profit.”
For more information, call 402-431-2890 or email dan@refresh-rv.com.