Risk Theory Rebrands Dealer Units as Risk Point
Risk Theory has announced the rebranding of its auto dealer programs as Risk Point. The programs will continue to operate under the leadership of industry veteran and longtime CEO Gary Marshall but will market under the Risk Point brand which the company used in the early years of the physical damage program.
“Returning to Risk Point as the prominent brand for our programs clarifies its strong reputation in the auto dealer insurance sector and clarifies Risk Point’s position within the Risk Theory companies,” commented Marshall.
The company claims to be the largest nationwide automotive dealership insurance program in the country that is available to independent agents; and it provides custom coverage solutions for Dealer Open Lot and Garage Package for franchised RV, auto, motorcycle, heavy truck, and power sports dealerships.