Charlotte, North Carolina-based Roadmaster Active Suspension, manufacturer and distributor of aftermarket leaf spring upgrades for light duty trucks, has changed its name to RoadActive Suspension(RAS). This change comes during a period of growth and a recent rebrand that places the “RAS” initials front and center.
Roadmaster Active Suspension first entered the United States market in 1998 as founder Clive Schewitz sought a solution for light duty pickup and van owners looking to reduce bounce and body roll. Clive and Andrea Schewitz have continued to perfect and upgrade the system that now improves load handling, provides quality unloaded ride quality, and installs in as little as 45 minutes on most popular applications.
“Our goal with changing and shortening our name was to better reflect the simplicity of our product line, further differentiate our brand today, and open up exciting possibilities for us in the future as we continue to grow,” said vice president, marketing and operations, Nolan Mast. “Leaning in to and keeping RAS front and center but shortening our company name to RoadActive Suspension also enables us to maintain some continuity and recognition we’ve built as we head into our 25th year.”