Roadtrek Inc., a Class B manufacturer in North America, has partnered with RVillage.com, a location-aware social network of more than 280,000 active RVers, to create a “home” for Roadtrek owners and friends within RVillage.
This partnership gives Roadtrek an opportunity, outside of traditional social media channels, to have a conversation with new owners, current owners and prospective owners, who are intrigued by the lifestyle, freedom, elegance and efficiency a well-designed Roadtrek camper van offers. One of the aspects that draws many people into the RV lifestyle, aside from the freedom to travel, is the social circle that surrounds an RV community, and RVillage has built a platform connecting travelers with others around them. As brand loyalty is highly cultivated through peer-to-peer owner relationships, a brand-centric manufacturer like Roadtrek recognizes that fostering these relationships builds trust among its constituents.
“RVillage isn’t just new owners,” said Mark Lucas, business development for RVillage. “We are a representative cross-section of the entire RVing ecosystem. We have new owners and RVers with decades of experience. Motorhomes, camper vans and towables. People who haven’t even purchased their first RV yet. RVillage is a welcoming, high-energy community and we’re delighted to be working with Roadtrek to elevate the experience for current and prospective owners of Roadtrek RVs.”
“There are many social platforms available, but none of them have totally dedicated themselves to the RV Lifestyle like RVillage has,” said Dane Found, CEO of Roadtrek Inc. “This is a great fit for Roadtrek, and we are excited to partner with them.”