Rollick Inc., a “relationship technology provider” for the RV, marine and powersports industries, and Lightspeed, the largest CRM and DMS provider in the recreation industry, today announced the launch of an industry-first partnership.
A new column in the multi-lead view screen of the LightspeedEVO shows the RollickScore for each prospect. Represented by one to five flames, the Lead Score changes dynamically based on a proprietary algorithm that constantly assesses new information, including from Lightspeed’s CRM.
The Lead Score is backed by RollickLens, a graphical view of all the activities undertaken by the consumer before and after lead submittal. In addition to the CRM activity, RollickLens includes the prospect’s engagement with Rollick’s Email Lead Nurture and/or Concierge Contact programs. The Email Nurture and Concierge programs are available to dealers as optional add-ons. 
“With the increase in customer demand and lead generation in the recreation industry, dealers find it difficult to prioritize which leads to follow up on,” said Kris Denos, CDK’s vice president and general manager of Recreation & Heavy Equipment. “A fully integrated RollickScore helps LightspeedEVO users prioritize follow-up, while RollickLens includes a user’s shopping activity to better inform dealer salespeople and speed up the buying process.”
“We’re excited about the trust that Lightspeed has put into this partnership and sharing Rollick with thousands of LightspeedEVO dealers,” added Bernie Brenner, Rollick’s CEO. “Dealers are telling us that prioritizing leads is a tough challenge right now due to the massive demand for recreation products. We want every dealer to experience the impact of this targeted lead follow up program.”
Rollick’s integrated features will be offered to every dealer free of charge for 60 days. Dealers interested in learning more about RollickScore and RollickLens integration as well as lead nurture and concierge can visit https://www.lightspeeddms.com/rollick or contact their CDK sales representative.