Rollick, provider of marketing technology solutions for the powersports, RV and marine industries, announced today its official expansion into the commercial/industrial industry.
The move comes after five brands in these sectors – ASV, Fontaine Trailer, Giant, Kioti and MAXX-D – implemented the company’s flagship product, Aimbase, in 2023 to enhance their lead management, marketing automation and customer experience measurement capabilities. The brands join Toyota Material Handling and Yanmar as the first batch of commercial/industrial companies in Rollick’s client portfolio.
Coinciding with the move, Rollick announced the addition of Kevin Sabourin as head of sales for Commercial/Industrial. With over 30 years of sales experience across various sectors including construction products, golf, grounds, landscape, rental, bio-waste, recycling and equipment fleet management, Sabourin’s industry acumen and experience give the company a deep relationship and knowledge base to build from, Rollick said.
While Aimbase and its ancillary product offerings meet the industry’s needs, the company said it is committed to making further investments in its product suite to attract more customers in these areas. The targeted verticals include Outdoor Power Equipment, Concrete and Construction, General Rental, Industrial, Home Construction, HVAC and more.
“With Rollick’s proven track record in delivering seamless customer experiences and driving business success, the synergy between Kevin’s expertise and our capabilities promises a compelling value proposition for commercial and industrial stakeholders,” said Jeff Coffman, Rollick’s senior vice president of Enterprise Solutions. “Kevin’s proficiency in navigating complex sales landscapes and deploying SaaS solutions underscores his capability to drive growth and help Rollick capture these new markets effectively. We are very excited to have him on board.”