Rollick Inc., which connects manufacturers, dealers, and in-market consumers in the RV, powersports, marine, and industrial equipment industries, has announced its summary of performance for its GoRollick business unit during the third quarter and some other key industry insights.
Across the GoRollick family of websites, consumer traffic grew more than 245 percent year-over-year. As a result, the GoRollick Marketplace and its participating dealer partners saw a corresponding increase in prospects across all industry verticals, with the RV industry experiencing the greatest lift in interest and prospect activity at more than 300 percent year-over-year. Rollick also reported new industry data, finding that 17.5 percent of overall prospects end up purchasing a vehicle, a metric that increased in 2020 through the Rollick Concierge team’s efforts to respond to customer requests and set up appointments on behalf of dealers.
Other industry insights and trends surfacing during the quarter included:
- For RV dealers using Rollick’s SalesDriver product, traffic was up 58 percent YoY, and affinity member introductions were up 175 percent YoY.
- While it’s normal for unique visitor-to-introduction conversion rates to decline in the recreation segments during Q3, the conversion rate for RV continues to remain higher than normal.
- In Q3 2020, the most popular marine categories searched on the GoRollick platform were pontoon boats (25 percent), bowrider boats (20 percent) and fishing boats (14 percent).
“It’s been an exciting year for Rollick and the recreation industry,” said Jason Nierman, executive vice president and co-founder at Rollick. “Our results are directly tied to Rollick’s expanded investment in affinity and consumer marketing as well as our Facebook Marketplace launch and new affinity partnerships. In addition, we’ve witnessed significant growth through our content and direct marketing strategy, leading to more in-market introductions for our dealer partners than ever before.”