Rollick, a “relationship technology provider” that serves the RV, marine and powersports markets, announced that RV Retailer has joined the GoRollick Dealer Network.
RV Retailer said it boasts an inventory of more than 10,000 towables and motorhomes across the nation.
“The team at RV Retailer is on the cutting edge of marketing and technology for the industry. Adding all current and future stores is a huge validation to the value of Rollick as a customer acquisition platform,” said Bernie Brenner, CEO of Rollick. “We’re also excited that this partnership allows us to provide more recreational vehicle choices to the members of our exclusive partner network like Sam’s Club, AAA, U.S. military and customers of our finance and insurance partners.”
As part of the partnership, Rollick will create a national Airstream marketing program that includes a digital showroom with rich content and contextual advertising on GoRollick’s network of marketplaces, as well as placements within partners’ member marketing campaigns. All GoRollick members that purchase an RV through the program will receive RV Retailer’s RV Complete VIP membership program with 24/7 roadside technical assistance and an array of other benefits to make RV ownership more convenient for the first-time and veteran buyer.
“Through our recent acquisitions we organically had 22 locations that were already using Rollick in Explore USA and Blue Dog RV,” said Famous Rhodes, RV Retailer chief marketing and technical officer. “We realized we want every one of our stores to benefit from the connection to Rollick affinity network members who are ready to make a purchase.”
In addition to RV Retailer joining the GoRollick Dealer Network, the company has incorporated Rollick’s new digital retailing widget, RollickDR, onto its Explore USA and Blue Dog RV store websites and it will trial the functionality as part of its new dealer website platform later this year. RollickDR allows dealers to more deeply engage website shoppers to create better quality leads that close up to 50 percent higher than traditional “form” leads, the company said.