On Tuesday, April 26, experts from the RV Industry Association will host a presentation in Elkhart, Ind., to discuss the association’s latest campground, buyer and path-to-purchase research as well as the current market conditions and what this all means for the future of the RV industry.
Topics include:
- The changing demographics of the RV buyer
- What RVers want from campgrounds and how this compares to the current inventory of campsites at public and private campgrounds
- RV buyers’ “path to purchase”
- The role of service in RVer retention
- Analysis of current market conditions including inflation, supply chain, and international conditions
- How research and data is fueling targeted marketing campaigns
- The new Go RVing brand and media plan
RVIA Executive Vice President James Ashurst will moderate the discussion, which will include Go RVing Chief Marketing Officer Karen Redfern; RVIA Vice President of Membership and Research Bill Baker; RV Technical Institute Executive Director Curt Hemmeler; and ITR Economics Senior Economist and Econ Manager Eric Post. This power-packed panel of industry experts will provide attendees with the information and insights needed to reach the next generation of RVers.
The event is free and open to all members of the RV Industry Association.
Analysis of Current Market Conditions & Reaching the Next Generation of RVer
Date: Tuesday, April 26, 2022
Time: 9:00 a.m. EST
Location: Crystal Ballroom, Lerner Theater, Elkhart, Ind.
Click here to register.