Therm-a-Rest, Platypus, SealLine, and PackTowl are partnering with Verde Brand Communications as its public relations agency of record. Verde will lead creative, integrated media relations, while continuing to grow each brand’s awareness across outdoor-focused industries.
“As Therm-a-Rest continues to develop innovative products for outdoor explorers that demand high-quality craftsmanship and comfort, we need a partner that understands the balance between product specs and brand storytelling,” said Justus Hyatt, senior marketing manager at Therm-a-Rest. “Verde’s media expertise, knowledge of our markets, and high-level strategy, will enable us to tell our rich stories as we further our growth in 2018.”
The brands have been in the outdoor industry for more than 45 years, and Verde will support each of the four brands with media relations and brand communications strategy.
“With strong media networks in the outdoor, paddlesports, travel, and active lifestyle markets, Verde’s creative approach to its work and ability to strategically position our brand’s products, messages, and stories, will amplify our visibility with new and existing brand fans,” said Erin Folk, senior marketing manager for Platypus, SealLine, and PackTowl.
The alignment comes as the Therm-a-Rest, Platypus, SealLine, and PackTowl brands launch new products for 2018, including a new Therm-a-Rest sleeping bag, dry sack from SealLine; hydration products from Platypus; and new towel prints from PackTowl.
“Each brand’s commitment to producing the highest-quality outdoor gear while adhering to a code of responsibility that considers generations of outdoor enthusiasts to come, aligns perfectly with the values we hold so closely at Verde,” said Kristin Carpenter-Ogden, founder and CEO of Verde. “We are extremely proud to partner with this collection of industry-leading brands as we move into 2018.”