The RV Dealers Association recently detailed how the “Social Media and eMarketing” track at the 2018 RV Dealers Convention/Expo features five top trainers who can help dealers make sense of the digital world and use it to their advantage. This track is for dealers who seek to learn what’s hot and what’s not in social media, understand the language of digital analytics, or be able to follow and make sense of a conversation with an IT vendor or marketing staff.
The track also has a new presenter for 2018: Wayne Brubaker of RVAdPros will present his workshop, “Do You Know What’s on Your Website? Best Practices, Case Studies and Video-Virtual Strategies” on Wednesday, Nov. 7.
In addition to a new presenter, the track features four presenters who specialize in social media and digital marketing for dealerships. Rich Delancey of Level 5 Advertising, Samantha Scott of Pushing the Envelope, Scott Meyer of 9 Clouds, and Ron Wheeler of Wheeler Advertising are also featured in the Social Media/eMarketing track.
All the workshops are one hour in length. Here are the workshops and presenters for each session:
Wednesday, Nov. 7
- “Make the Switch to Dynamic Ads: Get Higher Click Through Rates, Better Ad Position, Lower Cost and More Buyers” featuring Ron Wheeler
- “Paying for SEO: The Good, the Bad, the Ugly” featuring Rich Delancey
- “Do You Know What’s on Your Website? Best Practices, Case Studies and Video-Virtual Strategies” featuring Wayne Brubaker
- “Storytime: Reaching Millennials with Content” featuring Samantha Scott
Thursday, Nov. 8
- “Click Currency: Guide to Remarketing” featuring Samantha Scott
- “SPECIAL SESSION – Content Marketing: How to Sell RVs Online Without Selling RVs” featuring Scott Meyer
- “Facebook and Instagram Marketing for RV Dealers” featuring Scott Meyer
- “Advanced Dynamic Facebook and Instagram Marketing” featuring Scott Meyer
Full descriptions and speaker bios are available on the convention website.