In an effort to bring additional focus to its RV and marine business, Southwire has promoted Bobby Raatz to director of sales, Mobile Power & Electrical Safety.
In this role, Raatz will assist in developing and executing strategic initiatives to pave the way for accelerated growth and presence in key markets as well as continued development of education programs for dealers and consumers on the importance of electrical safety.
“Bobby has done a tremendous job of driving growth in our RV business and we are excited to expand his role with Southwire,” said Southwire’s Vice President of In Vehicle Sales Marc Hall.
To help with these initiatives, Mike Conway was hired as an outside sales manager covering RV OEM and electrical safety business in the Midwest territory.
“Mike is a valuable addition and will be an integral part of our continued growth in the OEM market,” Conway said. “Mike brings a long history of working with the Southwire product family and has great relationships with our OEM partners.”
Southwire is a provider of RV power protection, cords, adapters, reels and accessories. Southwire has launched new websites for its RV and marine product lines. For current product information, visit rvpower.southwire.com and marinepower.southwire.com.