SylvanSport recently hired Craig McAnsh as VP of marketing to lead all branding, marketing, advertising and communications for SylvanSport.
McAnsh has more than 20 years of experience building brands and businesses, working in leadership roles for global brands and agencies and honing his expertise in brand strategy, creative, digital and experiential marketing, as well as consumer trends and insights.
“I’m beyond excited to be joining the team at SylvanSport,” said McAnsh, “and I’m looking forward to building upon the innovation and creativity that exists here to accelerate growth for this ground breaking outdoor brand.”
“Adding Craig to the leadership team is a significant part of our growth strategy,” said Tom Dempsey, CEO of SylvanSport. “He brings a new level of excellence to SylvanSport that will allow us to advance our brand presence in the marketplace and set the stage for continued innovation in outdoor adventure.”
Kyle Mundt, whose former role also included marketing, will now be freed up to focus full time on product design as VP of new product development.