The RV Industry Association and others have launched a collaborative industry “relaunch” task force to develop an industry-wide and coordinated plan to increase dealer sales and campground stays nationwide by spreading the message of the benefits of RVing and an active outdoor lifestyle through national channels.
“This task force will deal specifically with how we assist our industry partners with meeting the needs of our current and future end customers,” said RVIA Chairman Garry Enyart. “The group began meeting last week and includes key stakeholders from RV OEMs, suppliers, distributors, dealers, campgrounds, and finance companies.”
Initial conversations have focused on the status of the industry and industry segments across the country to lay the groundwork for developing messaging for how Go RVing can promote the virtues of RVing as the industry emerges from the COVID-19 pandemic.
The goals of the task force are to:
- Relaunch the RV Industry
- Drive RV Dealership Sales
- Increase Campground Stays Nationwide
“The task force is an outgrowth of regular meetings that have been taking place since mid-March between the RV Industry Association, the RV Dealers Association, and the National Association of RV Parks and Campgrounds to discuss issues related to the RV industry in response to the COVID-19 pandemic,” said Enyart. “The collaboration has been amazing to see — it’s what sets us apart from other industries and will help us emerge stronger than ever before.”