Terry Frazer RV in Eldridge, Iowa, has remodeled its showroom to showcase 16 RVs, compared to previously four, and expanded its service department to accommodate more customers.
This story by Ana Sperling originally appeared in the Quad-City Times.
Terry Frazer expanded the service department from 10 to 16 bays, because he has a variety of business from both local owners to visitors driving through I-80.
Now, the RV dealership has more than doubled its size to 18 acres of land. Frazer had to add 4 acres to his property to accommodate his growing RV storage business. He is one of two RV storage facilities in the area, and while the other one was full, this was a great opportunity to expand his business, especially since he offers a discounts to those that have bought their RVs from him.
Although service and storage accounts for an estimated 15 percent of revenue, offering these services provides a huge advantage for his RV sales business.
“Sales are led by service and storage. Everybody has nice RVs, but if you’re a dealership with master technicians and great service, and you offer storage, you have an advantage,” said Frazer. “And if I’m a customer, I want to buy where I’m going to get service.”
Since Frazer is fairly close to Elkhart, Ind., his sales and service team routinely travel to pick up RVs and parts, saving customers shipping time and costs. With that edge in customer service, Frazer can fetch units or parts within 48 hours, shortly after coming over the assembly line, rather than waiting for weeks in a shipping yard.
As the RV business landscape has changed over the years and national chains have entered the market, Terry Frazer’s RV Center is still constantly expanding and will continue to do so in 2020.