The Shyft Group has been selected to join the Ford Pro Upfitter program, which was created to provide a seamless end-to-end experience for mutual customers.
This designation underscores Shyft’s coast-to-coast footprint and reinforces the importance of the collective expertise of Shyft’s diverse brand portfolio, promoting cross-brand synergies that drive specialized, customer-focused solutions, the company said in a release Wednesday.
“We are thrilled to be named a Ford Pro Upfitter, which is a natural outcome of our long collaboration with Ford,” said Shyft CEO John Dunn. “Commercial vehicle upfitting is a significant part of our business and we take pride in our proprietary Work-Driven Design process to fuel customization and driver satisfaction. We will continue innovating to meet our customers’ needs with specialized solutions.”
Announced at NTEA Work Truck Week, the Ford Pro Upfitter program builds on Ford’s Qualified Vehicle Modifier accreditation program and now encompasses a wider variety of upfit vocations, including shuttle buses, motorhomes, police vehicles and more. Upfitters undergo a rigorous auditing process, demonstrating excellence in compliance, quality, manufacturing and customer service, and must meet specified business and volume requirements set by Ford. In return, Preferred Upfitters are permitted to purchase an unlimited number of chassis from Ford – eliminating the manufacturer’s previous cap – and leverage Ford’s marketing power and Pro Dealer network to spur growth.
The qualification process for the Ford Pro Upfitter program involves written assessments of all locations where the upfitting will take place, together with an in-person audit at one of the locations. Shyft and Ford conducted the in-person audit at Shyft’s new facility in Lebanon, Tennessee, which serves as a sales and upfitting branch for several Shyft brands.
The brands that will participate in the Ford Pro Upfitter program are Utilimaster, Royal Truck Body, DuraMag and Magnum.