Erin Ruane has more than 25 years of sales and marketing experience and is currently the vice president of marketing for Trader Interactive. He’ll be presenting an education workshop in the sales track at the 2022 RV Dealers Convention/Expo on Nov. 7-11 at Caesars Palace in Las Vegas.
Trader Interactive is the parent company of RV Trader, and Ruane’s presentation is titled “Lights, Camera, Action! The Importance of Video Content in your Marketing Mix.” It will be at 3:15 p.m. on Wednesday, Nov. 9. The 45-minute session explores how video is an increasingly powerful way to communicate your value propositions, develop brand identity and build relationships with your consumers.
Learning objectives for this session include:
- How to capture video like a pro
- Tips and tricks to create an elevated video strategy that helps you reach your current marketing objectives
- Key Performance Indicators (KPIs) that will help dealers tie their video content efforts back to their sales goals
- For more information about the expo or to see the complete schedule or register, click here.
Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus opportunities can contact Julie Newhouse at 703-364-5518 or send an email to jnewhouse@rvda.org.