THOR Industries said it wants to remind everyone this Earth Day, which is Thursday, April 22, to get outside and join the pledge to “Pick Up America” and help keep shared outdoor spaces clean.
“Following a year that saw a dramatic increase in camping, RVing and the use of public lands, as the RV industry leader, THOR is committed to raising awareness for the importance of simply picking up,” the company said in a statement. “By mobilizing community members across the U.S. to do their part in keeping outdoor spaces clean, the company hopes to achieve their 2021 Pick Up America pledge goal of removing 150 tons of trash.”
Initially launched in 2019, the Pick Up America initiative parallels THOR Industries’ continued focus on reaching long-term sustainability targets and promotes actionable change for those who love to get outdoors. As of today, the program’s inception goal of 50 tons of trash pledged has been exceeded by more than 490 percent and counting, the company said.
“Over the past year, it has been inspiring to see the increased excitement around getting outdoors and connecting with nature,” said Bob Martin, president & CEO of THOR Industries. “We also understand that this rise in usage can put pressure on our public lands. Through the Pick Up America initiative, it is our intent to provide an easy way for campers, RVers and outdoor lovers alike to do our part in keeping these lands clean for all to enjoy now and into the future.”
To make an impact this Earth Day and pledge to be the difference by picking up, the company is asking people to visit PickUpAmerica.com. Participants should follow all local social distancing and safety guidelines, in addition to wearing gloves to safely pick up trash, monitoring children throughout the process and disposing of trash responsibly.
For an opportunity be featured on the Pick Up America website and show support for the initiative, participants can document their “pick up” by posting on their social channels using the hashtag #PickUpAmerica.