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Thor-Owned Mighway Rentals Expands Partnerships

Mighway – the RV Rental Marketplace – recently expanded its partnerships to include all industry sectors, aiming to better serve consumers and increase business across all aspects of the RV industry.

New partners include: Thousand Trails campgrounds and Encore RV resorts; Aspira Connect, the operator of ReserveAmerica.com, and a provider of reservation systems for RV parks and campgrounds in the U.S.; and Roadtrippers.com, an online, trip-planning tool.

“Right now, the RV industry is at a crossroads, where peer-to-peer platforms are often seen as competitors rather than what they are – a chance to grow its future,” said Dave Simmons, CEO of Mighway. “Peer-to-peers are introducing a new and gigantic generation of consumers who are tech savvy and trust their peers more than traditional marketing. Mighway raises the bar for peer to peer RV rental marketplace because we partner with all segments of the industry, from commercial rental operators and manufacturers to RV parks and RV booking software providers, to better serve the consumer and expand business for all.”

Mighway is co-owned by THL, an RV rental operator, and Thor Industries.

Mighway was the first to partner with commercial rental operators and now leverages those relationships to offer a Mighway Managed solution where owners can list online and earn income but remain hands-off.

The Mighway model allows RV dealers to list commercial inventory on the platform a try-before-you-buy sales tool and provides an additional incremental revenue opportunity for established commercial RV rental and dealer businesses. Mighway also supports dealers with a Dealer Sales tool box that expands sales opportunities.

Mighway partners with large and small commercial RV rental operators, such as El Monte RV and Wheelie Nidil, to offer renters more options, and provides owners a local expert to handle their rentals via the Mighway Managed program. This, in turn, expands marketing channels for the operators.

“We believe the best way for the industry to sustain its current growth is for all segments to work together,” Simmons said. “We’re the only peer-to-peer RV rental marketplace that collaborates with all these industry sectors and leverages that power to benefit both consumer and trade,” Simmons said.

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