The RV Industry Association has announced that former CMO at Beats by Dre, Omar Johnson, will join Katie Linendoll and Uri Levine for the RVX panel on Industry Disruption on March 14. Johnson helped take the company from $120 million to a $1.1 billion-dollar global icon and category leader, becoming the No. 1 premium headphone in North America, UK, France, Germany, South Korea and Singapore, according to RVIA.
His creative methods helped spearhead viral social campaigns. Attendees at the session will have the opportunity to learn first-hand how to drive innovation and encourage the next generation of thinkers and innovators.
At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.
Before his role at Beats, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods and Campbell Soup. Johnson built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. The collaboration sold more than 5 million tracks and deepened the connection between music and sports.