Trader Interactive has announced the addition of Troy Snyder in the newly created role of vice president of digital retailing. In this role, Snyder will be directly responsible for overseeing the development of digital retailing solutions across the company’s online marketplaces and services.
Trader Interactive, parent company of numerous online marketplaces, connects consumers with for-sale and for-rent inventory in the RV, powersports, aircraft, marine, commercial vehicle, and heavy equipment industries.
As VP of Digital Retailing, Snyder is charged with strategizing, planning, and directing the overall product roadmap for Trader Interactive’s digital retailing business, as well as the rollout of new features and enhancements. Snyder is also tasked with directing the functional and system design and development of both the software and support operations of the company.
Snyder has been involved with online vehicle web application development for nearly 20 years, most recently as senior vice president at CarFinance, where he oversaw the development of its first seamless, all-digital vehicle shopping, financing, purchase and delivery solution.
“Troy has a depth and diversity of experience with developing and expanding digital retailing solutions that will be instrumental in transforming Trader marketplaces to facilitate our customers completing their journey to purchasing the vehicle of their choice,” said Senthil Velayutham, chief product and technology officer for Trader Interactive. “We feel very fortunate to have Troy join our team and look forward to the contributions he will make to Trader.”