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Trader Interactive’s Boatmart Forms Marine Dealer Program

Boatmart, the Trader Interactive marine marketplace formerly known as Boatline, announced a strategic partnership for dealers who sell Chaparral and Robalo watercraft to access Boatmart’s digital advertising platform and its large pool of potential buyers.

The partnership is part of an aggressive expansion that has doubled boat inventory and dealer partnerships over the last 12 months, introduced a modernized site experience and led to this month’s name change, the company said.

Dealer benefits include:

“This partnership demonstrates that OEMs recognize the power of our revamped Boatmart platform to boost dealer visibility and sales opportunities,” said Nicole Schantz, vice president of OEM and strategic partnerships for Boatmart. “With decades of experience in marketplace technologies, we are focused on equipping the industry with a better marine marketplace, and Chaparral’s response to our relaunch shows that we are meeting that objective.”

To learn more about Boatmart’s new marine OEM program, contact marketing@boatmart.com.

Chaparral Boats and Robalo Boats are manufacturers of fiberglass boats under two brand names: sterndrive, jet and outboard pleasure boats by Chaparral, and outboard sportfishing boats by Robalo.

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