UFP Industries announced the addition of Mitul Chandrani as the brand director for RECreate, the RV and cargo trailer brand of UFP Factory Built, effective July 22.
In his new role, Chandrani will collaborate closely with Studio 400 to enhance the brand’s go-to-market strategies, new product development and product launches, as well as develop innovative marketing strategies. He will also identify opportunities for cross-selling and upselling, ensuring that the business maximizes its market share.
Chandrani brings a wealth of experience and knowledge from the RV industry. His most recent role was at Mission Critical Electronics (MSE), where he successfully managed eight brands within their portfolio.
“His talent for building strong brand identities in the RV industry is commendable,” said DeWayne Creighton, vice president of RV operations. “Additionally, Mitul has an extensive network of key decision-makers, which will undoubtedly contribute to the business unit’s continued success. Exciting times lie ahead for our team, and we look forward to Mitul’s valuable contributions.”