Airstream’s 2023 International Rally is coming up June 24 to July 1 at the Sweetwater Events Complex in Rock Springs, Wyoming, and local officials are expecting a big payout from attendees.
The 66th Airstream Club International (ACI) Rally at the Sweetwater Events Complex in Rock Springs is attracting a staggering 2,800 Airstream enthusiasts from all corners of the globe, the company said.
The event will take place from June 24 through July 1, and will bring together a vibrant community of Airstream owners that will leave a lasting positive impact on the local economy.
The economic impact of the ACI Rally on the Sweetwater area is expected to be substantial, with the influx of 2,800 attendees and their accompanying support staff and family members. This robust participation will translate into increased spending on local accommodations, dining, transportation, and various goods and services. The expected spending in Sweetwater County during the 10-day rally is $2,632,500 (based on Wyoming Travel & Tourism 2022 Economic Impact of Travel Report).
The Sweetwater Events Complex, Airstream Club Team, Rock Springs Chamber of Commerce and Downtown Rock Springs worked together to ensure that the rally attendees will visit local restaurants, bars and shops while attending the rally. As part of their rally welcome packet, each rally attendee will receive $15 in Chamber Bucks to spend with local vendors. That’s almost $45,000 in Chamber Bucks that will be spent in the community during their stay.
Key highlights of the ACI Rally’s economic impact include:
Accommodation: The event is prompting a surge in hotel bookings and campground reservations in and around Sweetwater County, with participants seeking comfortable and convenient lodging options during their stay. Local establishments are experiencing higher occupancy rates, generating significant revenue for the hospitality sector. In addition to the International Rally, the Airstream Club has interest groups and clubs that host smaller events before and after the event all around the region.
Dining and entertainment: Rally attendees will patronize numerous local restaurants, cafes, and eateries, relishing the diverse culinary offerings of Sweetwater. This culinary boost will provide attendees with memorable dining experiences but also fuel the local restaurant industry.
Click here to read the full report from Kandi Pendleton, director of the Sweetwater Events Complex.