Oregon-based Yakima has selected Verde Brand Communications to lead its public relations and integrated communications efforts as the brand brings new and innovative gear carry and outdoor comfort solutions to outdoor enthusiasts.
Yakima has been producing vehicle-mounted gear carrying solutions for 40-plus years, while striving to incorporate new technologies, such as integrated solar power that’s part of the CBX Solar series of roof-top boxes. The Yakima brand has also recently expanded into other vehicle-mounted outdoor recreation solutions, including the SkyRise rooftop tent and roof mounted RoadShowers. This year, Yakima is expanding in the camping category.
“As the world continues to evolve around us, Yakima is keenly focused on meeting the modern needs of outdoor enthusiasts by delivering unique options to address gear transportation challenges,” said Joel Grabenstein, Yakima’s vice president of sales, brand and product marketing. “After an extensive search for a public relations agency partner with a modern digital approach and a balanced footing in both outdoor and automotive, we landed on Verde. Their team will help support our expanding portfolio of products and realize significant growth. Like us, the Verde team is packed with passionate enthusiasts of all levels who are committed to helping enhance the journey, regardless of scope or scale. We look forward to leveraging our partnership with Verde to inspire more people to get outside, more often, by connecting them to our thoughtful solutions and approachable brand.”