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RV News
Go RVing Launches Inaugural ‘Explore Camping’ Sponsorship Program
Go RVing, the national marketing campaign for the RV industry, announced the launch of its inaugural Explore Camping Sponsorship Program,…
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RV News
Go RVing Details Demographics of 16.9M RV Intenders
The Go RVing RV Owner Demographic Profile identified 16.9 million Americans who have a significant interest in purchasing an RV in the…
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RV News
National Go RVing Day Gets RVing in Front of Millions of Consumers
This past weekend, companies from across the RV industry used National Go RVing Day as an opportunity to get consumers excited…
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RV News
Go RVing’s Trends To Know: Grandymoons
Go RVing released its Monthly Trends Report, this month with findings on multigenerational family trips and “grandymoons.” What is a…
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RV News
Colorado Family Wins RV Getaway in Go RVing Contest
Go RVing announced the winner of its “Just Beyond Your Door” contest: Rachel Engen of Colorado who plans to travel…
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RV News
Nearly Half of RV Owners Within 35-54 Years Old
The following Go RVing 2025 Owner Demographic Profile was reported in the RV Industry Association’s (RVIA) News & Insights. The…
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RV News
Go RVing: Wellness Tourism Continues To Grow
Go RVing’s recent report on trends and insights impacting the RV industry spotlighted the growing popularity of “wellness tourism.” The…
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RV News
Go RVing Releases National Go RVing Day Toolkit
The fourth annual National Go RVing Day is right around the corner. Celebrated the second Saturday of June, this year on June 14, National…
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RV News
Go RVing Encourages Consumers To Go ‘Just Beyond Your Door’
Just think of the possibilities. Hiking, kayaking, swimming, birdwatching, mountain biking, rock climbing or even simply enjoying a book in…
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RV News
Go RVing: 58% of Former RV Owners Open to Purchasing Again
The following is a News & Insights report from the RV Industry Association (RVIA). Go RVing’s newest special report turns attention…
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RV News
Go RVing Names BVK New Creative Agency of Record
Go RVing has announced the appointment of independent advertising agency BVK as its new strategic and creative agency of record.…
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RV News
Go RVing Trends To Know: Livestreaming
Go RVing released its Monthly Trends Report, this month with findings on livestreaming and how it can benefit the RV…
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RV News
COVID-19 Buyers Have ‘Strong Commitment’ to the RV Lifestyle
The latest report from Go RVing’s RV Owner Demographic Profile analyzes first-time RV buyers, with a spotlight on those who entered…
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RV News
Go RVing: Millennials, Gen Z Owners Primed To ‘Reshape the Industry’
The following was included in RVIA’s News & Insights report. Newest to RV ownership, millennial and Gen Z Owners are…
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RV News
Go RVing Reveals 2025 Experiential Events
Experiential events are a core part of Go RVing‘s strategy to expose diverse audiences to RVing and an active outdoor…
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RV News
Go RVing Trends To Know: AI-Powered Chatbots
Go RVing released its Monthly Trends Report, this month with findings on the continuing evolution of AI-powered chatbots. Unlike traditional…
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RV News
Go RVing Details Young Families’ Role in the RV Market
Building off the recently released Go RVing 2025 RV Owner Demographic Profile, the new “Young Families Subgroup Special Report” highlights…
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RV News
RVIA’s Monika Geraci Joins ‘RVing in New England’
The Weekly Facebook Live show RVing in New England, hosted by the New England RV Dealers Association (NERVDA), planned to…
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RV News
Go RVing Shares Black RVers’ Inspiring Stories
The following was shared in the RV Industry Association (RVIA)’s News & Insights report. Core to the Go RVing brand…
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RV News
Go RVing Trends: Super Bowl Highlights Joys of Travel
Go RVing reported that 127.7 million viewers tuned in to watch the Kansas City Chiefs go up against the Philadelphia Eagles…
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RV News
Go RVing Demographic Study: Owners Are Younger, More Diverse
The Go RVing 2025 RV Owner Demographic Profile and Industry Insights revealed a dynamic shift in the RV ownership landscape. The study,…
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RV News
Go RVing: How Omnichannel Marketing Trend Impacts RV Industry
The following is from RVIA’s News & Insights Report. Go RVing revealed a consumer marketing trend impacting the RV industry…
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Video: Fox Business Features Go RVing’s Mike Caudill
Go RVing media partner and auto expert Mike Caudill tuned into Fox Business’ “The Big Money Show” from the annual…
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RV News
Go RVing To Cover Owner Demographic Profile at Upcoming Event
On Thursday, Feb. 6, Go RVing is hosting a members-only event in Elkhart, Indiana, to discuss its new RV Owner Demographic…
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RV News
Go RVing: RV Travel Aligns With 2025 New Year’s Resolutions
Go RVing, in effort to keep the industry updated on impactful trends and insights, is talking the perennial trend this…
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RV News
Go RVing Trends To Know: Travel Tuesday
Go RVing released its Monthly Trends Report, this month with findings on “Travel Tuesday,” a perhaps lesser-known shopping holiday similar…
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RV News
New Go RVing Ad ‘Making Waves’ on FOX and Friends
Go RVing is “making waves” with a new social ad and a segment on FOX and Friends, showcasing how RVs…
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RV News
Go RVing Trends Report: Smart Tech Increasing in RV Sector
The following was included in the RV Industry Association (RVIA)’s News & Insights report. Go RVing’s Monthly Trends Report spotlighted…
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RV News
Go RVing Brings National News Coverage to Open House
During last week’s Elkhart Open House, Go RVing conducted a satellite media tour broadcasting live TV segments highlighting the RV…
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RV News
Go RVing, DreamWorks Movie Partnership Highlights Outdoor Exploration
Go RVing, the marketing arm of the RV industry, has joined forces with the upcoming animated film The Wild Robot…
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RV News
Demographic Deep Dive With Go RVing Planned for RVDA Con/Expo
Uncover the secrets of today’s RV buyer with Go RVing’s all-new RV Owner Demographic Profile during a workshop at this…
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RV News
Go RVing Social Media Influencers Tap New Audiences
Go RVing said it is continuing to reach new consumers through its ongoing partnerships with well-known social media influencers. Sponsored…
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RV News
Go RVing Trends to Know: User-Generated Content is Rising
Go RVing’s Monthly Trends Report revealed that a recent trend impacting the RV industry is the rise of user-generated content.…
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RV News
Olympian Shaun White Partners With Go RVing
This summer, Go RVing is partnering with several social media influencers to connect with untapped audiences and pique their interest…
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RV News
Go RVing Trends Report Spotlights Short-Form Videos
The following is a News & Insights report from the RV Industry Association. Short-form videos offer the highest return on investment and…
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RV News
Go RVing’s Trends To Know: Traveling With Pets
Go RVing released its Monthly Trends Report, this month with findings on traveling with pets. People want to travel with…
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RV News
Go RVing Releases 2023 Annual Report
Go RVing has released its 2023 Annual Report, which gives an overview of the program’s initiatives and achievements last year.…
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RV News
Upcoming Owner Demographic Research Offers Company Specifics
Later this year, Go RVing will release an updated RV Consumer Demographic Profile, conducted by market insights group Ipsos. As…
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RV News
New Go RVing Logo Window Clings Available
New Go RVing window clings are available for RV dealers, state dealer associations and RV show promoters to help bring…
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RV News
National Go RVing Day Slated June 8
The third annual National Go RVing Day will be celebrated the second Saturday of June, this year on June 8.…
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RV News
Go RVing Touts Experiential Event Partnership Opportunities
Later this month, Go RVing will kick off the first experiential event of the year at the Guardians of Freedom Air Show…
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RV News
April Fools’ Fun Roundup
April Fools’ Day can be tricky to navigate when going through press releases – is that actually a cool new…
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RV News
RVs Needed for Go RVing Experiential Events
Go RVing will host 12 experiential events this year as part of the organization’s strategy to expose diverse audiences to…
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RV News
Go RVing Finds Potential in Under-Reached Multicultural Markets
Market research by Go RVing showed multicultural audiences were not as experienced in RVing as in other forms of travel.…
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RV News
Go RVing: Black History Month Visiting Sites for RVers
In recognition of Black History Month, Go RVing contributor Jeff Crider recently recommended locations around Memphis, Tennessee, that RVers can…
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RV News
Go RVing Dealer Program Now Available
RV dealers looking to leverage the power of the industry’s national advertising and promotion campaign at the local level can…
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RV News
Go RVing Touts Successful 2023 Experiential Events
Go RVing completed 13 experiential events so far this year, resulting in a total of 94,574 tours. Experiential events are…
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RV News
Go RVing’s October Report Highlights Buying Power of LGBTQ+ Americans
The October 2023 Go RVing report takes a look at the increasing LGBTQ+ presence in the outdoors. According to the…
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RV News
New Go RVing Dealer Posters Now Available
New Go RVing banners are now available for RV dealers, state dealer associations and RV show promoters to help bring…
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RV News
Go RVing Maps Out ‘Path to Purchase’ Journey
Given the changes in RV buyer demographics that have been brought on by COVID-19, Go RVing reached out earlier this…
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RV News
Go RVing Report Finds Female RVers on the Rise
The September 2023 Trends report from Go RVing takes note of the increase in female RV ownership and the continued…
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