40 Under 40: Ren Richardson
Regional Sales Manager; Coachmen; With company: 2 Years | In industry: 2 Years
When it comes to building genuine dealer partnerships, Ren Richardson leads by showing up rather than leaning on his title. As regional sales manager over Coachmen’s Catalina line, Ren treats every dealer relationship as a two-way commitment, working directly alongside salespeople and dealers at every step to drive mutual success.
His pace of growth has been remarkable. Joining Coachmen as a trainee in August 2024, Ren brought immediate energy and an analytical mindset to the role, quickly advancing to manage a larger territory with increased responsibility. Rather than relying on instinct alone, he has embraced modern technology, data and AI tools to analyze his territory, streamline operations and equip his dealers with resources that make them more efficient.
That hands-on approach has earned him deep trust across his territories. Instead of simply inheriting accounts, Ren built brand presence and relationships from the ground up, drawing on connections that paid off both in dealer growth and internal company operations. His drive and proactive problem-solving define his leadership style, treating every challenge with a sense of purpose and urgency.
As his nominator notes, “Ren brings a more analytical approach to the role than most reps do at his stage, leaning on technology and data to understand his territory and guide where he puts his time and effort with dealers, rather than working off instinct alone.”
Beyond his commercial responsibilities, Ren extends his collaborative mindset across the wider industry. He serves as a member of the Care Camps Foundation Young Professionals Board, working with industry peers to support pediatric oncology camps and reflecting his commitment to community service.
“If there’s one thing that sums Ren up, it’s urgency in the best sense,” his nominator says. “He treats every relationship and every problem like there’s no time to waste, and it shows in how much ground he’s covered this early in his career.”
When he isn’t driving sales and supporting dealers, Ren stays active outdoors through paddleboarding and fishing. He also maintains a strong passion for audio engineering, a creative pursuit connected to earlier in his career that remains a favorite personal hobby.
Ren’s advice for up-and-coming leaders in the RV industry:
Ask the dumb question out loud.
What it means to Ren to be a 40 Under 40 honoree:
It means a lot coming from this industry specifically. RV is a business full of family names and long tenures, and to be recognized inside that says the door is genuinely open to anyone willing to put in the work. I don’t take that lightly.
