Kampgrounds of America (KOA) has been recognized with two franchise satisfaction awards by Franchise Business Review.
The company was named to the Most Innovative Franchises and Top Franchise Culture lists. KOA was the only hospitality provider of any type on both award lists.
Franchise Business Review, a research firm that performs independent surveys of franchisee satisfaction, provides the only ratings of franchises based solely on franchisee satisfaction and performance. The publication surveyed more than 36,000 franchise owners across more than 360 leading franchises to identify the award-winning companies featured on each list.
For inclusion on the Most Innovative Franchises lists, franchisee survey respondents were asked how creative and innovative they think their franchise is, as well as the leadership vision for the brand’s future. As a core value of KOA, innovation has produced projects like the “Campground of the Future,” which reimagines camping. This project has led to forward-thinking products like sky decks, energy-efficient main buildings, recharging stations, solar fields and the new KOA Signature Site.
“True innovation isn’t just about introducing new products or services; it’s a mindset that permeates every aspect of our organization,” said Toby O’Rouke, CEO and president of Kampgrounds of America. “At KOA, we are committed to continuously evolving, pushing boundaries, and redefining the camping experience for generations to come.”
The Culture100 award winners were measured across 17 unique areas contributing to a strong company culture, including leadership, core values, franchise community and engagement. KOA’s commitment to fostering a culture rooted in its 60-plus-year legacy of valuing entrepreneurship is emphasized through collaborative platforms like its Franchise Review Committees, Brand Positioning Committees, KOA Convention and 20 groups.
“KOA’s growth is deeply anchored in our franchise culture,” remarked Darin Uselman, chief operating officer. “We believe each campground is unique, and collectively we are better together. Nurturing this synergy within our franchise system is at the heart of our winning approach.”