RV dealers looking to leverage the power of the industry’s national advertising and promotion campaign at the local level can now sign up for the 2024 Go RVing Dealer program through the RV Dealers Association.
Leads generated through the Go RVing website are available for download to those who participate in the tie-in program. These targeted leads provide information on potential RVers that live close to a participant’s dealership.
Through the industry portal section of the Go RVing website at GoRVing.com.com, dealers can download royalty-free photos, visuals, artwork for dealer websites, digital promotions and other marketing needs.
“The Go RVing online portal allows participating dealers to access consumer leads and marketing material for the campaign whenever they need them,” said RVDA President Phil Ingrassia. “There are highlights from various Go RVing marketing and consumer demographic research reports available for quick reference.”
A Google Analytics dashboard provides high-level information about user behavior on the site. Industry personnel can see the most popular pages, search terms driving site traffic and from where traffic is coming.
The “Go on a Real Vacation” themed multimedia marketing campaign is geared toward outdoor enthusiasts who are looking for vacation alternatives. Focused on family adventure, couples and the benefits of outdoor travel, Go RVing’s multimedia marketing communications campaign emphasizes the flexibility and affordability of RV travel for today’s consumers.
The cost to sign up for the optional Go RVing Dealer program is $250. To sign up, visit rvda.org, email Chuck Boyd at cboyd@rvda.org or call (703) 591-7130 x113.
RV dealers can also access, at no charge, a special Go RVing webinar presented by the global market research firm IPSOS on the Path to Purchase study, which reviews the purchase journey for both first-time and repeat RV buyers. The material covers areas of the journey that have the most impact on the buying experience, emphasize the moments that matter along path to purchase, and detail where dealers play a fundamental role in the customer’s decision to buy or not to buy an RV. To access the video, click here.