Go RVing has released its 2023 Annual Report, which gives an overview of the program’s initiatives and achievements last year.
“2023 had its share of ups and downs but throughout, Go RVing continued to seek out audiences most open to our positive messages through our Go on a Real Vacation campaign that focuses on our two primary objectives; to recruit and retain RV buyers,” the organization reported.
Nearly three decades since the program first began, Go RVing continues to be a marketing and consumer awareness thought-leader, introducing millions of Americans to the freedom and control of RV travel and building a desire for the adventures that await.
Go RVing’s 2023 accomplishments include:
- Partnering with Ipsos, a global leader in market research, to develop a comprehensive look at the buying process customers go through for their first-time and repeat RV purchases.
- Continuing in-person experiential events to expose diverse audiences to RVing and an active outdoor lifestyle.
- Securing great coverage by television media, fueled by National Go RVing Day and the Media Summit, as well as two live segments on Fox & Friends that were seen by over 1 million people.
- Hitting the airwaves on local news stations across the country during Elkhart Open House with the message of affordability, new features and a call to visit local dealers.
- Focusing on aligning Go RVing’s marketing and public relations’ campaigns more closely with member efforts.
“We invite our members to take advantage of getting to know our team and resources and how we can help one another – we’re in this together for the future of the industry,” says Go RVing Chief Marketing Officer Karen Redfern.
Read the 2023 Go RVing Annual Report here.