The following is a News & Insights report from the RV Industry Association.
Short-form videos offer the highest return on investment and will see the most growth of any marketing content format in 2024, according to Go RVing’s Monthly Trends Report.
Short form videos (such as TikTok, Instagram Reels and YouTube Shorts) are any video under 60 seconds. The optimal length is between 31 and 60 seconds. Note that the length may be different depending on the platform used.
The succinct video snippets serve as powerful tools for disseminating brand messages, increasing brand visibility and generating conversions. They are a popular way for audiences to quickly obtain information, Go RVing said. An effective short-form video includes an attention grabber, a clear message and a call to action.
Additionally, these brief videos can be easily repurposed to focus on the latest trends and updates. This encourages brand relevancy and audience engagement.
The average individual now spends more than an hour every week watching videos on social media platforms such as Facebook and YouTube.
This report from author Neal Schaffer found that 85% of marketers credit video as an effective way to get attention online. Additionally, customers retain 95% of information contained in videos.
The growth of short-form videos are excellent ways for manufacturers and dealers to create product-focused video content, Go RVing said.
Types of short-form videos that can be used to highlight products include user-generated content, product teasers, social media video ads and brand challenges.
Short-form videos are a fun, engaging way for the industry to connect with RVers by sharing products that will enhance consumers’ experiences on the road.