Go RVing released its Monthly Trends Report, this month with findings on “Travel Tuesday,” a perhaps lesser-known shopping holiday similar to Black Friday and Cyber Monday.
Taking place the first Tuesday after Thanksgiving, Travel Tuesday shoppers can find deals on travel purchases, including hotel stays and airline flights. The day has been gaining a significant amount of interest among consumers in the last few years, GO RVing said.
- Search interest for “Travel Tuesday” rose more than 500% from 2021 to 2023, according to a report published by business consulting firm McKinsey & Company.
- The report also states that the trend has been most popular among the United States and Canada. There is also increasing interest in Australia, the United Kingdom, the Netherlands and Spain.
According to Sunset Magazine, Google Trends also has corroborated the data — searches for “Travel Tuesday” declined during the pandemic but rose significantly from 2022 and 2023.
The big picture: “Travel Tuesday as a marketing concept is gaining traction. A day centered on travel deals seems like a potential fit for a moment when people are yearning to travel more than ever before but are often in search of discounts because of rising living costs,” said the McKinsey & Company report.
Go RVing’s thought bubble: The Travel Tuesday trend reflects Americans’ continued interest in exploring new destinations. This time of year presents an excellent opportunity for the RV industry to become involved in this trend by sharing the many appeals of the RV lifestyle to consumers.
- This holiday season 36.5 million Americans plan to go RVing, with visiting family and taking road trips the most popular trip destinations according to a recent survey by the RV Industry Association.
- Overall, RVing remains a popular travel option, with next year’s RV shipments expected to see continued growth.
- With that in mind, the RV industry can embrace this year’s Travel Tuesday by highlighting the reasons why RV travel is an ideal time for consumers hit the road this holiday season.