2026 RV PRO RVeterans Honoree Stacy Setty

As the director of sales at Optronics International, Stacy Setty is willing to step in wherever she is needed, her nominator writes.

“She leads by example, supports her team without hesitation and consistently goes beyond her core responsibilities to help both her team and the company succeed,” her nominator says.

In her role, Stacy leads the sales strategy and plays a key role in driving the company’s growth. She is responsible for developing sales plans, setting goals and making sure the team is aligned and moving in the same direction.

“She is a strong and supportive leader who works closely with her sales team and independent representatives. Stacy takes the time to mentor and guide them, holding everyone accountable while also encouraging their growth and success. She creates an environment where people feel supported and motivated to do their best.”

As director of sales, Stacy is a relationship builder, managing customer relationships, OEM and distribution partners.

“She puts a lot of focus on understanding her customers, building trust and maintaining long-term partnerships. Her approach is centered on making sure customers feel heard and receive solutions that truly meet their needs.”

Not only does she take care of her customers and partners, Stacy cares for her team.

“Stacy consistently goes above and beyond in her role by making sure her team is set up for success. She doesn’t just lead. She actively supports us by providing the tools, guidance and clarity we need to communicate effectively with our customers. Whether we’re delivering good news or navigating challenges, she emphasizes the importance of being open, honest and proactive, which has strengthened both our customer relationships and our team’s confidence.”

Her nominator writes that Stacy is very approachable and has an open-door policy, always willing to listen and offer guidance whenever the team needs help or even just needs to talk through something.

“Stacy leads in a way that makes her not only a strong leader, but also someone we can relate to and trust. She can be a friend, a mentor and a role model all at the same time. Her support helps build confidence within the team and creates a positive work environment where people feel heard and valued. We appreciate her more than she may even realize.”

What it means to Stacy to work in the RV industry this long:

It has been an honor to work in the RV industry for 25 years. The industry has changed significantly over time, yet it continues to thrive despite the hurdles we face every day.

What makes this industry truly unique is our culture: we work hard, we play hard and we always find a way to keep things moving forward.

But above all, it’s the people who make it special. I could not have been successful without them, and I’m grateful for every relationship, every opportunity and every shared win along the way.

Stacy’s advice for younger people just starting their careers:

Don’t burn bridges — in this industry, you’ll most likely cross paths again. Honesty matters, even when it’s hard. People respect the truth and the follow‑through. Stay loyal to your customers, stay true to yourselves and good things will follow.

For more 2026 RVeterans honorees, click here.