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Analyst Firm: Towable Sales Increase 5% in February

In February, dealers reported a 5-percent increase in towable sales for the 12th consecutive month, according to analyst firm Robert W. Baird. Sales of travel trailers were up by 6 percent and fifth wheel sales were up by 3 percent.

Baird said it expects retail growth to continue on an upward trend through the 2011 selling season—citing a stronger consumer.

The analyst firm said towable sales continue to outpace motorhome sales, which fell 15 percent in February.

Thor, which recently has been the industry leader in market share, was more in line with the overall industry in terms of its retail growth in February. Altogether, Baird said the top five manufacturers saw retail grow 7 percent in February versus the 5 percent industry growth.

Shipments have exceeded retail sales each of the last five months, indicating dealers have increased inventory throughout the winter, the analyst firm reported. In Baird’s recent dealer survey, dealers said that channel inventory is in line with retail demand, excluding seasonal fluctuations.

In calculating the seasonally adjusted rate of retail registrations (SAAR0, Baird said the SAAR of U.S. towable demand remained stable at 142,000 units in February. Just over 15,000 units were sold in the U.S. in 2010.
 

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