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Octane Updates Powersports Dealer Platform

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Octane has unveiled its Dealer Portal 2.0, a significantly upgraded version of its dealer platform.

Effective immediately, Octane’s over 4,000 powersports and outdoor power equipment (OPE) dealer partners can deliver an even faster, easier financing experience for their customers using Dealer Portal 2.0, the company said. Innovative new features include a Leads Page, a reimagined Work-the-Deal page, and shorter, smarter credit applications through the company’s in-house lender, Roadrunner Financial.

“We deeply value our dealer partners and continually refine our platform to meet their needs,” said Mike Dushane, chief product officer at Octane. “By listening to dealers and building a product that directly addresses their feedback, Dealer Portal 2.0 debuts industry-first functionalities and delivers the best financing experience for customers.”

The Leads Page simplifies closing a deal by helping dealers more easily search, monitor and filter customer applications and better manage their workflow. For each lead, dealers can view vehicle and buyer information, convert leads into applications and track an application’s status. Dealers enrolled in SafeCheck can also access free, no impact credit reports directly from the page to better understand their customers’ buying power. Furthermore, dealers can save time by optimizing prequalified buyers; the tool aggregates new, prequalified leads from Octane’s digital channels – its soft-pull tools Octane Prequal and Prequal Flex, its OEM partners, and its Octane Media properties, which include Cycle World, UTV Driver and Motorcyclist – enabling dealers to personalize follow-up with customers.

“The updated Work-the-Deal experience has been great for both me and my customers,” said Tammy Coleman, finance manager at All Out Cycles in Virginia. “It provides immediate feedback on payments, terms, and more, which removes the guesswork and saves me fifteen to twenty minutes per deal. The whole process is clean, nice and easy to use.”

At the same time, Octane introduced a shorter, simpler and smarter loan application. Customers can apply for financing more quickly through its user-friendly navigation and dynamic logic that automatically hides unnecessary fields. Octane then helps customers and dealers save even more time by delivering the fastest financing decision in the industry.

Octane’s current Powersports and OPE dealer partners can access Dealer Portal 2.0 now. Dealers in the United States who do not currently offer financing through Roadrunner Financial can benefit from Dealer Portal 2.0 by enrolling here.

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